It’s about fraud detection and understanding if the buyer is a real person or a bot,” said Visage. “ is the first barrier that we want to put in place and we’ve already invested quite a bit on the product side. Where Songkick has been developing technology to block humans who it has identified as touts, Eventbrite is focusing more on identifying ticket-buying bots. “ We’re seeing how we can make our product evolve to prevent mass buyers from actually buying tickets.”Įventbrite joins companies like Songkick and Dice in trying to tackle the issue of touting, although their approaches differ. “It is definitely a problem area for promoters and for artists not getting the share that they deserve,” Renaud Visage, co-founder and CTO of Eventbrite, told Music Ally. Ticketing firm Eventbrite is developing and testing technology that will prevent mass ticket purchasing by bots, as part of a wider industry kickback against the growing secondary market. Tags: Eventbrite Facebook Secondary ticketing Ticketing
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